Overview

From the Olympic Games to the FIFA World Cup, sport mega-events are among the world's most complex and high-stakes undertakings. This book offers an incisive, interdisciplinary roadmap -bridging project management, policy, urban planning, marketing, technology, and sustainability- to help scholars and professionals navigate every stage of the event life cycle. Drawing on global cases and cutting-edge frameworks, the book examines how cities bid for events, how organizing committees mobilize operations, how stakeholders communicate and manage risk, and how meaningful legacies are built and evaluated. It also addresses the future of mega-events amid AI-driven systems, hybrid formats, sustainability imperatives, and shifting geopolitical dynamics. A vital resource for academics, practitioners, policy makers, consultants, and graduate students, this book equips readers with the strategic insight and practical tools needed to design, manage, and assess sport mega-events with impact and integrity.

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