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OverviewFull Product DetailsAuthor: John HornePublisher: Bloomsbury Publishing PLC Imprint: Red Globe Press Dimensions: Width: 15.50cm , Height: 1.30cm , Length: 23.50cm Weight: 0.283kg ISBN: 9780333912867ISBN 10: 0333912861 Pages: 216 Publication Date: 05 December 2005 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Out of Print Availability: Out of stock ![]() Table of ContentsPreface List of Tables and Figures Introduction PART ONE: GLOBALIZATION, CONSUMERIZATION AND THE MASS MEDIA Consumer Culture and the Global Sports Market Sport, Consumerization and the Mass Media PART TWO: COMMODIFICATION, REGULATION AND POWER Advertising, Sponsorship and the Commodification of Sport Sport, Social Regulation and Power PART THREE: LIFESTYLES, IDENTITIES AND SOCIAL DIVISIONS Sport, Identities and Lifestyles in Consumer Culture Sport and Social Divisions in Consumer Culture Conclusion Bibliography Index.ReviewsAuthor InformationJOHN HORNE teaches in the Scottish Centre for P.E., Sport and Leisure Studies, University of Edinburgh, UK. Previous books include Sport, Leisure and Social Relations (co-edited, Routledge, 1987), Work and Unemployment (Longman, 1988) and Understanding Sport (co-authored, Spon, 1999). Tab Content 6Author Website:Countries AvailableAll regions |