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Full Product Details

Author:   Brenda G. Pitts (Georgia State University, USA) ,  James J. Zhang (University of Georgia, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367528423

ISBN 10:   0367528428
Pages:   292
Publication Date:   29 April 2022
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Management and Marketing of Sports in the U.S.: An Introduction, 2. The Governance of Sports in the USA, 3. Development of Youth Sport: A Historical Perspective, 4. Youth and High School Sports in the United States: Structural and Gender Perspectives, 5. Marketing Practices in National Junior College Athletic Association Men’s Basketball Programs, 6. Critical Leadership in the Management and Marketing University Athletics, 7. Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach, 8. Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature, 9. Consumer Behavior of Women’s Sports, 10. BIRFing and CORSing of Sport Fans: A Case Analysis, 11. Internships, Practicum, and Professional Marketability, 12. Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis

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Author Information

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA. James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

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