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OverviewThis is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media. Full Product DetailsAuthor: Hunter Fujak (Deakin University, Australia) , Stephen Frawley (University of Technology Sydney, Australia)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.258kg ISBN: 9780367690182ISBN 10: 0367690187 Pages: 158 Publication Date: 06 June 2022 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationHunter Fujak is Lecturer in Sport Management at Deakin University, Australia. Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia. Tab Content 6Author Website:Countries AvailableAll regions |
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