Overview

Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: Historical development of sport and the media Current commercial and contextual relationships between the media and sport industries Howaaudiences and advertisers drive the media coverage of sport Ways inawhich the media industry generally and the sport industry more specifically are structured to produce content/news/products Howathe media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers ofathe subject and practioners already working in the industry.

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9780080467009

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