Sport and Social Media in Business and Society

Author:   Gashaw Abeza (Towson University, USA) ,  Ryan King-White (Towson University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032415017


Pages:   114
Publication Date:   06 December 2023
Format:   Hardback
Availability:   In Print   Availability explained
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Sport and Social Media in Business and Society


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Overview

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.

Full Product Details

Author:   Gashaw Abeza (Towson University, USA) ,  Ryan King-White (Towson University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.385kg
ISBN:  

9781032415017


ISBN 10:   1032415010
Pages:   114
Publication Date:   06 December 2023
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. The Basics of Social Media and Sport, 2. Social Media and Sport Business, 3. Social Media Platforms Management, 4. Social Media and Traditional Media, 5. Social Media and Legal and Ethical Issues, 6. Social Media and Social Issues

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Author Information

Gashaw Abeza is recognized as one of the leading scholars in the field of social media in sport. He is Associate Professor at Towson University, USA, and a member of the editorial board of nine different academic journals. Dr. Abeza serves as a sport management consultant in different countries, and he is a Research Fellow and Doctoral Advisor at Munich Business School, Germany. Ryan King-White is recognized as one of the leading scholars in the field of physical cultural studies. He is Associate Professor of Sport Management in the Department of Kinesiology at Towson University, USA. Dr. King-White has expertise in a range of socio-cultural topics, including global sport spectacles, intercollegiate athletics, youth sport, qualitative research methodology, and critical pedagogy.

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