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Kirsten Frandsen is Professor in Media Studies at Department of Media and Journalism Studies, School of Culture and Communication, Aarhus University, Denmark. Her research has focused on varying aspects of sports in the media including theoretical contributions, empirical studies of production of televised sports, globalization, historical developments of sports broadcasting and sports journalism in general, audience studies and sports broadcasters’ use of digital platforms. Recently she has participated in the collective research project ""Mediatization of Culture: The Challenge of New Media"" (2011-2015), where she explored the social integration of digital media in sports by individual and organizational agents.

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