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OverviewMusic festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study. Full Product DetailsAuthor: Dominik NosnerPublisher: Transcript Verlag Imprint: Transcript Verlag Dimensions: Width: 1.50cm , Height: 0.10cm , Length: 2.30cm Weight: 0.369kg ISBN: 9783837665789ISBN 10: 383766578 Pages: 260 Publication Date: 20 July 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationDominik N�sner, born in 1987, works as a research associate at the Faculty of Arts and Humanities at Universit�t Paderborn, Germany. Additionally to his research interest in the field of event studies, he is an entrepreneur in the event industry. Tab Content 6Author Website:Countries AvailableAll regions |
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