Awards

• Commended for Axiom Business Book Awards (Business) 2012

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9780470874431

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A much-needed optimistic yet realistic look at how the recession might be prompting behaviors that will change our society for the better. America, argue the authors, is undergoing a radical but positive shift in consumer values, away from the buying frenzy of the last few decades. Tracking purchasing and social attitudes in the U.S., Gerzema (The Brand Bubble) and D'Antonio (Hershey) observe that the recession has encouraged a resurgence of old-fashioned values--self-reliance, hard work, thrift, and community service. They present studies of such salutary developments as neighborhood revitalization in Detroit, job training in suburban Dallas, and increasing entrepreneurship in Brooklyn. According to the authors, as people adapt to the crisis by seeking greater balance and more fulfilling daily lives, they're more likely to shift to supporting local businesses (ensuring tax dollars stay in their own communities), learning traditional DIY skills, and paying attention to the ethical and environmental practices of the companies to whom they give money. (Oct.) (Publishers Weekly, August 23, 2010) 'Through indepth observation, expert interviews and unique market data... describes the new value-driven economy and what it means for business.' (Ethical Corporation, September 2010). Spend Shift offers 10 take-aways spelling out the traits of the new America... It's a handy list for marketers and business managers - The Wall Street Journal A timely look at how the economic malaise has affected how and what consumers buy - The Washington Post Nothing and Everything - What Consumers Expect from The New Normal - The Huffington Post Is this the future of commerce? -- Fast Company The post-crisis consumer is a much different person. Consumers are making amends for their sins of credit and have become disciples of debit. They're simplifying and spending money that truly empowers and adds value to them while shedding the glitter and the bling. -- Forbes If you recognize that you might have made a Spend Shift, want to explore what values other than frugality are being embraced by your kindred spirits coast to coast, or want to know how various companies and brands are making a very intentional effort to prioritize values over profits, Spend Shift breaks these national trends down to a very relatable, human scale while still providing a heavy dose of education about this major change in our collective consciousness around consumption. - The Boston Globe How We Shop - A New Revolution --CNBC

‘Through indepth observation, expert interviews and unique market data… describes the new “value-driven economy and what it means for business.' (Ethical Corporation, September 2010).

A much-needed optimistic yet realistic look at how the recession might be prompting behaviors that will change our society for the better. America, argue the authors, is undergoing a radical but positive shift in consumer values, away from the buying frenzy of the last few decades. Tracking purchasing and social attitudes in the U.S., Gerzema (The Brand Bubble) and D'Antonio (Hershey) observe that the recession has encouraged a resurgence of old-fashioned values--self-reliance, hard work, thrift, and community service. They present studies of such salutary developments as neighborhood revitalization in Detroit, job training in suburban Dallas, and increasing entrepreneurship in Brooklyn. According to the authors, as people adapt to the crisis by seeking greater balance and more fulfilling daily lives, they're more likely to shift to supporting local businesses (ensuring tax dollars stay in their own communities), learning traditional DIY skills, and paying attention to the ethical and environmental practices of the companies to whom they give money. (Oct.) ( Publishers Weekly , August 23, 2010) 'Through indepth observation, expert interviews and unique market data... describes the new value-driven economy and what it means for business.' (Ethical Corporation, September 2010). Spend Shift offers 10 take-aways spelling out the traits of the new America... It's a handy list for marketers and business managers - The Wall Street Journal A timely look at how the economic malaise has affected how and what consumers buy - The Washington Post Nothing and Everything - What Consumers Expect from The New Normal - The Huffington Post Is this the future of commerce? -- Fast Company The post-crisis consumer is a much different person. Consumers are making amends for their sins of credit and have become disciples of debit. They're simplifying and spending money that truly empowers and adds value to them while shedding the glitter and the bling. -- Forbes If you recognize that you might have made a Spend Shift , want to explore what values other than frugality are being embraced by your kindred spirits coast to coast, or want to know how various companies and brands are making a very intentional effort to prioritize values over profits, Spend Shift breaks these national trends down to a very relatable, human scale while still providing a heavy dose of education about this major change in our collective consciousness around consumption. - The Boston Globe How We Shop - A New Revolution --CNBC

Author Information

John Gerzema Gerzema, chief insights officer of Young & Rubicam, is an internationally known social theorist on consumerism. As a consultant to corporate leaders, he is a pioneer in the use of data to identify social change that helps companies both anticipate and adapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a BusinessWeek bestseller and was voted #3 in Amazon's best business books of 2008 and best marketing books of 2009 by strategy+business. Gerzema is anin-demand public speaker, and his TED speech, The Post-Crisis Consumer, has been viewed by tens of thousands of people. Michael D'Antonio D'Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of BusinessWeek's best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D'Antonio won the Alicia Patterson Fellowship for journalists and was a member of a team of reporters that won the Pulitzer Prize. His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and other publications.

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