Overview

Specialty Shop Retailing: How You Can Succeed in Today's Market is the 4th edition of a book widely praised for its enjoyable writing style and wealth of practical information based on the author's 40 years as an award-winning independent retailer. In addition to updated information about every aspect of running your own store, this new edition includes new chapters on utilizing social media and on making the most of your website for promotion and sales. It contains links to practical, user-friendly forms that can be downloaded for free, tips from successful shopkeepers around the country, and countless ideas designed to help both new and experienced retailers achieve sustained success.

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9781595985767

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Reviews

The updated edition of Carol Schroeder's highly regarded Specialty Shop Retailing is a reference that every shopkeeper should read and then keep on their bookshelf. Whether you are just opening a shop or are an experienced retailer, this book provides sound business advice and the tools you need to deal with the challenges of brick-and-mortar independent retailing in the 21st century. --Caroline Kennedy, former editor-in-chief of Gifts and Decorative Accessories The world is torn between global and local. Now more than ever there is room for the independent merchant to prosper. Creative, focused, and dedicated. Want a good road map? You are holding one. --Paco Underhill, author of Why We Buy - The Science of Shopping Carol Schroeder is a true mentor to the independent retailing industry. Her knowledge, willingness to share, commitment to innovate, and ongoing knowledge of all topics that are current and timely are unsurpassed. She is a retailer who has withstood the multitude evolutions of retailing over decades. Her insights on all topics related to independent retailing, merchandising, advertising and promotions, and employee relations, among many others, are of great value to all! --Steve Johnson, principal of Johnson Waters Marketing The first thing you should buy for your new store, before you buy so much as a paperclip, should be Specialty Shop Retailing. Read it. Read all of it. Don't move forward until you finish it. --Linda O'Boyle, owner of Metro Home Style, Syracuse, NY

The updated edition of Carol Schroeder's highly regarded Specialty Shop Retailing is a reference that every shopkeeper should read and then keep on their bookshelf. Whether you are just opening a shop or are an experienced retailer, this book provides sound business advice and the tools you need to deal with the challenges of brick-and-mortar independent retailing in the 21st century. --Caroline Kennedy, former editor-in-chief of Gifts and Decorative Accessories The world is torn between global and local. Now more than ever there is room for the independent merchant to prosper. Creative, focused, and dedicated. Want a good road map? You are holding one. --Paco Underhill, author of Why We Buy - The Science of Shopping Carol Schroeder is a true mentor to the independent retailing industry. Her knowledge, willingness to share, commitment to innovate, and ongoing knowledge of all topics that are current and timely are unsurpassed. She is a retailer who has withstood the multitude evolutions of retailing over decades. Her insights on all topics related to independent retailing, merchandising, advertising and promotions, and employee relations, among many others, are of great value to all! --Steve Johnson, principal of Johnson Waters Marketing The first thing you should buy for your new store, before you buy so much as a paperclip, should be Specialty Shop Retailing. Read it. Read all of it. Don't move forward until you finish it. --Linda O'Boyle, owner of Metro Home Style, Syracuse, NY

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