Full Product Details
Author: Ronald D. Michman ,
Edward M. Mazze
Publisher: Bloomsbury Publishing Plc
Imprint: Praeger Publishers Inc
Dimensions:
Width: 15.20cm
, Height: 1.90cm
, Length: 22.90cm
Weight: 0.582kg
ISBN: 9781567203424
ISBN 10: 1567203426
Pages: 280
Publication Date: 28 February 2001
Recommended Age: From 7 to 17 years
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
?Specialty Retailers: Marketing Triumphs and Blunders is a welcomed addition to exsisting literature in the retailing field....Retailing professionals as well students will benefit from this book in a number of ways. The book will present them a coherent picture of specialty retailing with its latest developments.?-Journal of Consumer Marketing
Specialty Retailers: Marketing Triumphs and Blunders is a welcomed addition to exsisting literature in the retailing field....Retailing professionals as well students will benefit from this book in a number of ways. The book will present them a coherent picture of specialty retailing with its latest developments. -Journal of Consumer Marketing ?Specialty Retailers: Marketing Triumphs and Blunders is a welcomed addition to exsisting literature in the retailing field....Retailing professionals as well students will benefit from this book in a number of ways. The book will present them a coherent picture of specialty retailing with its latest developments.?-Journal of Consumer Marketing
Author Information
RONALD D. MICHMAN is Professor Emeritus of Marketing, Shippensburg University. He is widely published in professional journals, a member of several editorial boards and an editor of two bibliographies. He has also served as chairman and discussant at various national and regional conferences in his field. He is coauthor of two Quorum books, Retailing Triumphs and Blunders (1995) and The Food Wars (1998), and two published by Praeger Publishers: Lifestyle Market Segmentation (1991), and Marketing to Changing Consumer Markets (1983). EDWARD M. MAZZE is Dean of the College of Business Administration and holder of the Alfred J. Verrecchia-Hasbro Inc. Leadership Chair in Business at the University of Rhode Island. He is author, coauthor, or editor of ten books and more than 150 articles in numerous journals of his field. Dr. Mazze also serves on the editorial boards of two periodicals and as a member of the Board of Directors of various corporations. Among his publications is one book with Dr. Michman: The Food Industry Wars (1998).
