Overview

SPARKED is a fire-starting manifesto for leaders who refuse to fit the mold. Part memoir, part battle cry, it reimagines leadership as an act of audacious presence in a world obsessed with polish over purpose. Written with gut-level honesty and sharp strategic insight, this is a book for every rebel soul who's been told they're too much, too loud, too emotional, too different-and who's finally ready to make those traits their superpower. At its core, SPARKED argues that the most catalytic leaders today aren't the ones climbing clean ladders or perfecting plans. They're the ones willing to lead with fire: clear in purpose, bold in vision, and relentless in lighting up the people around them. Through vivid storytelling, lived experiences, cultural snapshots, and practical frameworks, SPARKED offers more than inspiration-it delivers a roadmap for leading with integrity, grit, and unapologetic humanity. This isn't self-help. It's soul work with teeth. If you're tired of playing small, toeing the line, or waiting your turn, SPARKED is your permission slip to burn brighter. Let's light the damn match.

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9781966786924

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Hugo Pérez is a story-obsessed creative force and the founder of Local Boy Co., a sharp, strategy-first studio known for turning bold ideas into brands that actually connect. A full-stack marketer with a gift for narrative clarity, Hugo has spent over twenty years zigzagging through ad agencies, nonprofits, start-ups, higher ed, and global brands. He's helped Fortune 500 companies and scrappy challengers alike move from forgettable to unforgettable. His work spans award-winning campaigns, nationwide tours, and headline-grabbing moments, like freestyling with the Roots on The Tonight Show. A sought-after speaker and educator, Hugo brings a rebellious energy to every stage and every story, daring leaders to ditch the beige and lead with fire. Sparked is his first book-and his loudest challenge yet to lead a life beyond the ordinary.

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