Space Race
Author:   Nota Bene ,  Jim Taylor
Publisher:   Wiley
ISBN:  

9781280287725


Pages:   293
Publication Date:   01 January 2005
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Space Race


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Overview

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible?This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

Full Product Details

Author:   Nota Bene ,  Jim Taylor
Publisher:   Wiley
Imprint:   Wiley
ISBN:  

9781280287725


ISBN 10:   1280287721
Pages:   293
Publication Date:   01 January 2005
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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