Overview

Every year thousands of people just like you decide to start their own franchise business, this guide will help you make the right decision for you and your family. It's just become easier and more profitable for you. From cover to cover, SYWtBaF? offers you insight honed by multiple years of experience from the authors, Alan Guinn and Chris Gibson. Guinn, from the USA, and Gibson, from the UK, cover franchise guidelines and expectations on both sides of the Atlantic, with excellent tips and ideas. They communicate a unique and sometimes comic understanding about the process, what to look for in your own potential franchise purchase, and demonstrate how to create a business that is uniquely yours. From legal guidelines to anecdotal examples, both Guinn and Gibson share how Franchising creates bottom line opportunities for anyone interested in creating their own business. One must fully understand all the implications of purchase of a Franchise, including the operation of the business according to the Franchisor's guidelines. Guinn and Gibson recognize the uniquely human elements of decision-making that must go into the process of purchasing, start-up, and operating of a Franchise business, and offer both helpful and time and money saving tips they've discovered in their multiple years as Franchisors, Franchisor Representatives, and as Franchisees, themselves.

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Chris Gibson has been at the forefront of the global franchise industry for over ten years working in the US and Europe in that time. His ethical approach to franchising has earned him a reputation as a progressive thinker with traditional standards. A regular contributor to the industry press he has appeared on television and is an accomplished orator, speaking regularly at conventions, lectures and on radio. He travels the world as an academic instructor for independant business owners, corporations, investment banks and educational institutions. Alan Guinn has assisted hundreds of franchised businesses over the last 40 years, meeting thousands of people considering franchising as a career change all over the world. Helping people make the right decsion is his fundamental goal.

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