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9780821413470

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This is a closely and ingeniously argued book. Blanke breaks new ground by using quantitative analysis of the advertising in late-nineteenth-century markets, and he provides extensive documentation for his narrative. He challenges the interpretations of rural consumerism advanced during this era. -- Journal of Illinois History

This is a closely and ingeniously argued book. Blanke breaks new ground by using quantitative analysis of the advertising in late-nineteenth-century markets, and he provides extensive documentation for his narrative. He challenges the interpretations of rural consumerism advanced during this era. -- Journal of Illinois History

This is a closely and ingeniously argued book. Blanke breaks new ground by using quantitative analysis of the advertising in late-nineteenth-century markets, and he provides extensive documentation for his narrative. He challenges the interpretations of rural consumerism advanced during this era. -- Journal of Illinois History Blanke reminds readers that the growth of consumer culture in the U.S. was more than a phenomenon of 20th-century urban development. Extensive endnotes and tables...enhance this thoroughly researched book. Of considerable value to scholars interested in the U.S.'s social, cultural, and economic changes. -- Choice

Blanke reminds readers that the growth of consumer culture in the U.S. was more than a phenomenon of 20th-century urban development. Extensive endnotes and tables ... enhance this thoroughly researched book. Of considerable value to scholars interested in the U.S.'s social, cultural, and economic changes. -- Choice This is a closely and ingeniously argued book. Blanke breaks new ground by using quantitative analysis of the advertising in late-nineteenth-century markets, and he provides extensive documentation for his narrative. He challenges the interpretations of rural consumerism advanced during this era. -- Journal of Illinois History

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David Blanke resides in northwest Iowa where he is an assistant professor of history at Briar Cliff College.

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