Overview

soundBAIT is a formula for radiomarketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing dollars to produce dramatically better results and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. soundBAIT examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as “bait” in their messages before they will “bite” at the products and services advertisers offer them.

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9781599321080

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Author Information

DJ WILLIAMS, born a radio man to parents who met while working at CFPL Radio in London, Ontario, Canada. He studied Public Relations Management at McGill University in Montreal, Quebec and became the first Canadian citizen to complete the RAB's Radio Marketing Professional program, graduate from Management Training Academy and be a four-time speaker at their annual conference. In 2001, DJ formed The Jetset Media Workshop and served as an independent contractor for Clear Channel Radio, CBS Radio, Entercom, Cumulus and Citadel to develop SPEC campaigns for local direct clients. From 2006 until 2009, D.J. served as the Director of Client Services for Clear Channel Radio’s company-wide, internal advertising agency called Creative Services Group (CSG) where advertising theories, techniques and methods are tested, analyzed and demonstrated prior to being released to sales representatives for presentation to prospects and existing advertisers.

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