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Author:   Rudolf Grünig ,  Richard Kühn ,  Anthony Clark ,  Claire O'Dea
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   4th ed. 2017
Weight:   4.439kg
ISBN:  

9783662538135

ISBN 10:   366253813
Pages:   193
Publication Date:   22 June 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

Introduction.- Decision Problems and Decision-Making Procedures: Decision Problems.- Goal and Problem-Finding Systems as Requirements for the Discovery of Decision Problems.- Rational Decision-Making.- Decision-Making Procedures.- A General Heuristic Decision-Making Procedure: Overview of the Decision-Making Procedure.- Problem Verification and Analysis.- Developing and Evaluating the Solution Options.- Decision Maxims for Establishing the Overall.- Overall Evaluation on the Options and Decision.- A Case Study Illustrating the Application of the Procedure.- Special Problems and Approaches to Solve Them: Decision Sequences.- Information Procurement Decisions.- Collective Decisions.- Final Remarks.

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Author Information

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies. Prof. Dr. Richard Kühn is the founder and former director of the “Institute for Marketing and Strategic Management” at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.

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