Overview
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Full Product Details
Author: Jim Cox
Publisher: McFarland & Co Inc
Imprint: McFarland & Co Inc
Dimensions:
Width: 17.80cm
, Height: 1.70cm
, Length: 25.40cm
Weight: 0.572kg
ISBN: 9780786475186
ISBN 10: 0786475188
Pages: 332
Publication Date: 08 February 2013
Recommended Age: From 18 years
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Cox is...prolific writer on the subject of radio and its history...highly recommended --<i>The Illustrated Press</i>; much of value...worthwhile reading...a necessary addition --<i>Radio Recall</i>; an enjoyable book...fascinating --<i>DX News</i>; Jim Cox has turned out another book on golden age radio...a volume long overdue...an admirable job --<i>Radio Collectors of America</i>; an enjoyable book...fascinating --<i>Monitoring Times</i>; heartily endorse it --<i>Old Radio Times</i>; Jim Cox is an award winning author because of his prolific research and writing in old time radio. He has written definitive books on radio soap opera, radio sitcoms, radio music, radio audience participation shows and several other books in that genre...an enjoyable book...fascinating --<i>The Indiana Historical Radio Society Bulletin</i>.
“Cox is...prolific writer on the subject of radio and its history...highly recommended”—The Illustrated Press; “much of value...worthwhile reading...a necessary addition”—Radio Recall; “an enjoyable book...fascinating”—DX News; “Jim Cox has turned out another book on golden age radio...a volume long overdue...an admirable job”—Radio Collectors of America; “an enjoyable book...fascinating”—Monitoring Times; “heartily endorse it”—Old Radio Times; “Jim Cox is an award winning author because of his prolific research and writing in old time radio. He has written definitive books on radio soap opera, radio sitcoms, radio music, radio audience participation shows and several other books in that genre...an enjoyable book...fascinating”—The Indiana Historical Radio Society Bulletin.
Author Information
Jim Cox, a leading radio historian, is an award-winning author of numerous books on the subject. A retired college professor, he lives in Louisville, Kentucky.
