Overview

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial responsibility (CRR), corporate social responsibility (CSR), and CEO activism—through perspectives grounded in public relations, marketing, and communication theory. The chapters examine theoretical underpinnings of sociopolitical advocacy to offer understanding of both normative and instrumental drivers of advocacy, relationship building, effective and ethical advocacy messaging, and how advocacy intersects with subdisciplines of public relations. With attention to current issues, the book also examines principles and concepts of advocacy and explains how they have been applied in research and practice in various organizational contexts to address how societal changes will impact sociopolitical advocacy research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of sociopolitical advocacy for more knowledgeable readers, this book will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Full Product Details

Author:   Holly K. Overton (The Pennsylvania State University, USA) ,  Nicholas Browning (Indiana University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.700kg
ISBN:  

9781032972954

ISBN 10:   1032972955
Pages:   280
Publication Date:   20 February 2026
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Part I: Foundations 1. Responsibility, Advocacy, and Activism: Explicating and Mapping Constructs 2. A New Integrated Theoretical Model of Stakeholder Response to Corporate Social Advocacy 3. Public Relations and the Art of Living Together: Corporate Social Advocacy as an Organizational Citizenship Responsibility in Democratic, Interdependent Societies 4. Trickle Down and Out Effects of Leadership Communication: The Special Case of CEO Activism 5. Corporate Racial Responsibility: Theory, Applications, and Extensions Part II: Antecedents and Frameworks 6. Engaging Polarized Publics in Corporate Social Advocacy: A Deliberative-Agonistic Model of Dialogic Communication 7. Navigating Corporate Social Advocacy: Organizational Dynamics and Challenges 8. Authenticity in Corporate Social Advocacy 9. Shaping Public Expectations: The Interplay of Individual, Organizational, and Social Determinants in Organizational Advocacy 10. Messages that Move Us: Opportunities for Integrating Media Psychology and Public Relations in Corporate Social Advocacy Theory and Message Development Part III: Applications Across the Field 11. Corporate Social Engagement Framework in a Fully Functioning Society: Businesses as Agents of Change via Principled Corporate Dissent 12. A View from the Other Side: Advocacy and Nonprofit Communication 13. When It Doesn’t Go to Plan: Corporate Social Advocacy and Crisis Communication 14. Exploring the Intersection of Social Media and Artificial Intelligence in Organizational Advocacy Practices Index

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Author Information

Holly K. Overton is an Associate Professor in the Bellisario College of Communications and the Research Director of the Arthur W. Page Center for Integrity in Public Communication at The Pennsylvania State University, USA. She is also the Associate Editor for the International Journal of Strategic Communication. Nicholas Browning is an Associate Professor and the Public Relations Program Director in The Media School at Indiana University, USA. He is also the Senior Associate Editor for the Journal of Public Relations Research.

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