Overview
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner. The author has identified the strategies and tactics of the world's best social business organizations--from leaders at IBM, Microsoft, Salesforce.com to those at Google, JetBlue, and several small businesses. He also provides a never before revealed playbook that businesses can use today to start increasing revenue immediately and for the long term. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around social technologies. Socialized! represents a playbook on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition. You will learn how to: - Create and nurture a high performing digital village or internal social network - Connect with your digital network and build a community of brand advocates - Manage Darwin's Funnel or a sales and marketing funnel with a social wrapper Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.
Full Product Details
Author: Mark Fidelman ,
Walter Dixon
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
ISBN: 9798200623846
Publication Date: 01 March 2014
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Author Information
"Mark Fidelman is a proponent of Social Business transformation, both internal and external. His ""take no prisoners"" view makes him one of the most widely read bloggers in the Social Business space. Mark has deep experience in sales, marketing, and social media. He's led sales as a section 16 officer for a public company, and is well acquainted with how large Fortune 500 and small companies operate. Mark is known for his industry public speaking and keynote presentations. His work is frequently featured in the media, including Forbes, the New York Times, and Business Insider. Walter Dixon is a broadcast media veteran of more than twenty years' experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children's stories."
