Overview

Crafted for today's tech-savvy real estate professional, Social to Sold is your step-by-step playbook for mastering omni-channel marketing and driving consistent, high-quality leads. Inside, veteran broker and AI-innovator Michelle Barfuss shows you how to: Define your brand voice and map the buyer's multi-touch journey so every interaction moves prospects closer to a ""sold"" sign. Leverage social media with a balanced mix of organic engagement and targeted ads on Facebook, Instagram, TikTok, and LinkedIn. Harness the power of video-from in-depth YouTube tutorials to bite-sized Shorts and live-streamed open houses-that educates, entertains, and converts. Build automated email & SMS campaigns that nurture buyers, sellers, and past clients with timely, personalized messages. Dominate local search by optimizing your website, Google Business Profile, and schema markup to capture ""near me"" traffic. Integrate direct mail, pop-bys, and community events into your digital strategy for a true ""halo effect"" that cements trust. Measure, test, and optimize every touchpoint-using multi-touch attribution, A/B testing, and custom dashboards-to double down on what works. Whether you're a newly licensed agent or a seasoned producer, this guide will transform the way you attract, engage, and convert leads-turning every click, card, and conversation into closed deals.

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