Overview

Systematic and ethical research is essential for understanding social behavior, institutions, and change. Research methods provide the foundation for evidence-based knowledge and policy formulation. Social Research Methods introduces qualitative, quantitative, and mixed-method approaches to studying social phenomena. The book discusses survey design, sampling, data collection, and analysis techniques. It also covers ethics in research and the interpretation of findings for social policy and academic inquiry. Through clear explanations and practical examples, it equips students and researchers with the methodological tools needed to conduct rigorous and meaningful social science investigations.

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9781779569332

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Roberto Castañeda Sarabia holds a Ph.D. in Education and a Master's in Human Development. His career spans academia and industry, with extensive experience in marketing research and higher education. Castañeda teaches market research at universities in Mérida, Yucatán, and has been a visiting professor at the Universidad Nacional de Costa Rica. His professional experience in Mexico, Peru, Brazil, and the United States, working with multinational corporations and organizations like UNICEF, brings an insightful perspective to global marketing management. Castañeda's background in qualitative and quantitative research methodologies, combined with his international exposure, contributes to a well-rounded approach in marketing research. His diverse experience offers a comprehensive view of the marketing discipline, bridging theoretical concepts with practical applications in various cultural contexts.

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