Overview

In this modern age, social media has become an important part of our lives and has a big effect on many things, including how people make decisions. Rahul Kumar, the author of this book, looks at how social media has a big effect on how people make decisions. With the rapid growth of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, consumers are increasingly depending on these platforms to gather information, seek suggestions, and make buying decisions. This book goes into great detail about the complicated relationships between social media and consumer behaviour. It shows how social media sites affect people's thoughts, feelings, and plans to buy. The author looks into the different steps a customer takes to make a choice and how social media is an important part of each one. The effects of social media are looked at in detail, including how people recognise problems, look for information, weigh their options, and act after making a purchase. The book also talks about the different things that people use to make decisions on social media, such as social impact, online reviews and ratings, brand engagement, and personalised advertising. This author also talks about the role of social media influencers and how they can change people's minds and choices. With the help of empirical study, case studies, and examples from real life, this book gives a full picture of how social media affects how people make decisions. It gives marketers, businesspeople, and experts useful information on how to use social media to their advantage in their marketing plans and connect with customers in the digital age.

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9789521731341

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