Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Author:   Yogesh K. Dwivedi ,  Matti Mäntymäki ,  M.N. Ravishankar ,  Marijn Janssen
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2016
Volume:   9844
ISBN:  

9783319452333


Pages:   730
Publication Date:   23 August 2016
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings


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Author:   Yogesh K. Dwivedi ,  Matti Mäntymäki ,  M.N. Ravishankar ,  Marijn Janssen
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2016
Volume:   9844
Dimensions:   Width: 15.50cm , Height: 3.80cm , Length: 23.50cm
Weight:   1.139kg
ISBN:  

9783319452333


ISBN 10:   3319452339
Pages:   730
Publication Date:   23 August 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Social Media Strategy and Digital Business.- Digital Marketing and Customer Relationship Management.-  Adoption and Diffusion.- Information Sharing on Social Media.- Impression, Trust, and Risk Management.- Data Acquisition, Management and Analytics.- e-Government and Civic Engagement.- e-Society and Online Communities.

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