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Full Product Details

Author:   Ahmet Atay ,  Mary Z. Ashlock ,  Leyla Akbas ,  Oluwafunmilayo Alakija
Publisher:   Lexington Books
Imprint:   Lexington Books
Dimensions:   Width: 15.90cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.476kg
ISBN:  

9781498550703

ISBN 10:   1498550703
Pages:   190
Publication Date:   27 June 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An Introduction Ahmet Atay and Mary Z. Ashlock Section 1: Social Media in Everyday Life Chapter 1: Strike a Po(z)e!: Generation Z’s Engagement with Fashion Brands on Social Media Sophie Nightingale and Cristina Miguel Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community Ahmet Atay Chapter 3: Everything is an App (Including Us): The Media Ecology of Generation Z Brian Gilchrist Chapter 4: Millennials and the Gen Z in the Era of Social Media Anca Serbanescu Section 2: Millennials and Generation Z in Different Contexts Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and Retention Stephanie Smith and Michael Strawser Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones, and Ralph S. Merkel Chapter 7: The Representations of Generation M and Z in the Mass Media: A Texting Mining Analysis Kenneth C. C. Yang and Yowei Kang Section 3: Global Examples Chapter 8: The Role of Technological Change in Facilitating Young People’s Experiences with Computer-Mediated Communication (CMC) in the United Kingdom Lauren Dempsey Chapter 9: Media and Technology: Generational Differences and Attitude of Nigerian Media Users in Nigeria Oluwafunmilayo ‘Bode Alakija and Anthony Amedu Chapter 10: Digital Children of the Digital Era: A Case Study of Generation Z on Instagram H. Hale Künüçen and Leyla Akbaş About the Contributors

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Author Information

Ahmet Atay is associate professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.

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