Overview

Are you a creative, entrepreneur, or small business owner struggling to navigate the world of social media marketing? You know the importance of being on social media to promote your brand, but the challenges are real: What platforms should you focus on? How do you integrate social media into your existing marketing strategy? And perhaps most frustratingly, what should you post every single day? If you're a marketer looking to enhance your overall strategy, this book is for you too. ""Social Media for Everyone"" is your no-nonsense, straight-from-the-trenches guide to mastering social media marketing. Whether you're overwhelmed by the endless possibilities or just don't know where to start, this book offers clear, actionable advice. Inside, you'll find real talk, practical tips, and case studies that demonstrate successful strategies across platforms like Instagram, Facebook, and LinkedIn. From developing a content calendar to growing your brand's online presence, this guide covers it all. And yes, there's some salty language (you've been warned) because let's face it-social media can be a wild ride. This is more than just a how-to guide; it's your companion in building a social media strategy that works for your unique brand. By the end of this book, you'll feel confident in your ability to create engaging content, connect with your audience, and, most importantly, feel good about your social media presence. Whether you're a beginner or looking to refine your approach, ""Social Media for Everyone"" provides the tools and insights you need to succeed in today's digital landscape.

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9781962699273

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""Amanda Potter is my go-to guru for social-media advice. The action plan she prepared for me was pure marketing gold."" - Robert J. Sawyer, Hugo Award-winning science-fiction writer

Author Information

Amanda F. Potter is an award-winning content professional and social media manager, public speaker and writer. By day, she leads enterprise content strategy for the nation's largest nonprofit rural health system. The rest of the time, she and her son enjoy reading, hiking, and making up stories (usually about their crazy kitty). She recently completed a memoir about growing up on a wildlife refuge and her path to becoming a single mother by choice in her 30's .

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