Overview

Social media is one of the most dominant forms of communication in the digital space. It has drastically altered the traditional relationship between a consumer and a business. This guide offers you a solid foundation to understand social in order to plan, execute, and assess effective social media campaigns.

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9781541132108

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Vanessa Coppes believes women are multi-faceted. Like many women, Coppes struggled periods of insecurity which motivated her to reinvent her business to serve her lifestyle. Coppes studied Design, Psychology and Education. Writing, however has always been her outlet to internalize lessons, to teach and to connect with others. A seeker and a student of life, since 2009 she has committed to sharing with and teaching others what she has learned through her experiences on her blog VCoppes.com. A certified Digital Media strategist, Coppes is also the author of 5 Steps to Fabulous, the Social and Digital Media Strategist for BELLA magazine and the Co-Founder of ETTWomen and the ETTWomen Foundation.

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