Social Media Marketing in Tourism and Hospitality
Author:   Roberta Minazzi
Publisher:   Springer International Publishing AG
ISBN:  

9783319051819


Pages:   163
Publication Date:   11 November 2014
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $284.60 Quantity:  
Add to Cart

Share |

Social Media Marketing in Tourism and Hospitality


Add your own review!

Overview

Full Product Details

Author:   Roberta Minazzi
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Dimensions:   Width: 15.50cm , Height: 1.30cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9783319051819


ISBN 10:   3319051814
Pages:   163
Publication Date:   11 November 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

​1 Information and Communication Technologies (ICTs) in tourism: concepts and developments.- 2 The digitization of word-of-mouth.- 3 Social media impacts on travelers.- 4 Social media impacts on travel suppliers: social media marketing.- 5 Mobile social media marketing in tourism.- 6 Social media metrics and analysis.

Reviews

This is an easy-to-read book that provides a rich set of both theoretical background and practical examples on the use and impact of the social media on both the tourism demand and supply. ... The book constitutes a very useful reading for researchers-academics, students, professionals and policy makers involved and interested in social media marketing. (Marianna Sigala, Information Technology and Tourism, Vol. 15, 2015)


Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now