Social Media Marketing: Game Theory and the Emergence of Collaboration
Author:   Eric Anderson
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2010 ed.
ISBN:  

9783642436208


Pages:   188
Publication Date:   08 November 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Social Media Marketing: Game Theory and the Emergence of Collaboration


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Full Product Details

Author:   Eric Anderson
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   2010 ed.
Dimensions:   Width: 15.50cm , Height: 1.10cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9783642436208


ISBN 10:   364243620
Pages:   188
Publication Date:   08 November 2014
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Surviving the Customer.- Zero-Sum Games in Traditional Marketing.- The Prisoner’s Dilemma and the Emergence of Cooperation.- Consumer Revolt and the Rising Cost of Defection.- Sustaining Marketer-Consumer Cooperation through Coordination Games.- Crowdsourcing and Schelling’s Theory of Self-Command.- Content Popularity and Spence’s Theory of Costly Signaling.- Kapferer’s Prism and the Shifting Ground of Brand Identity.- Maxwell’s Demon and the Dwindling Supply of Consumer Attention.

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Author Information

Eric Anderson’s expertise regarding social media marketing is based on many years of experience as a marketing manager and digital media consultant. He is the VP of Emerging Media at White Horse, one of the leading interactive agencies in the US. His social media podcast series recently won a silver award in the 2009 Summit Creative Awards.

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