Overview

Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people, and for society, the implications of such a transformation are massive. For businesses, the implications are even more profound. Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged, small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media and digital marketing. The idea of writing Social Media Marketing for Small Businesses came to mind when a friend showed me the books she was reading to learn how to market her small business on social media. I was astounded by the lack of complete and up-to-date information; these books were preaching irrelevant apps, advertising that stopped at Facebook Ads, and social media advice that boiled down to ""be yourself."" I created a guide that legitimately helps business owners acquire more customers, develop a digital presence, masterfully leverage digital tools, and grow their bottom line through my experiences in building dozens of small businesses to a quarter-billion views and millions of followers, all of which translated to more customers and millions in sales. Learn how to: Set up & optimize a website and social presence. Establish a brand, digital, and social strategy that fits your business. Create content & build an audience on Instagram, Facebook, YouTube, TikTok, LinkedIn, and other key platforms for small businesses. Convert views into customers through funnels & profitable advertisements. Streamline digital efforts & maximize output at minimal cost. In sum, this book lays out a tested path toward measurable social and digital success for entrepreneurship and business owners. The world has gone digital-will you succumb to the confusion and competition, or leverage that fact to build a stronger business?

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9781957470078

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Reviews

"""This is an excellent guide for any small business or entrepreneur to define, create and execute a successful online presence and marketing strategy. Everything is well explained, so there's no room for confusion - just clear and concise info to follow."" - Kylie ""I used this product to better help organize and break down my business goals; I loved this structure of this book and think its super helpful!"" - Sky ""This book lays out a great foundation for what social media marketing is and gives a foundation to build on."" - Megan Flahart-Smith ""I like the easy read for someone who is not very familiar with how to compose post effectively on the social media platforms."" - Corinna Speelman ""No lo he terminado de leer pero definitivamente, me ha ayudado un mont�n en lo que llevo!"" - Fabiana Godoy ""This book goes above and beyond. First, by starting with unpacking the need for strategy and how it can inform your social media choices, it positions entrepreneurs to begin thinking about their business and its content differently. Then, by sharing specific tips on various social media platforms and best content practices really sets this book apart. In all this book covers all the bases for creating a strong social media strategy followed by an informed plan of action."" - oSanga"

""This is an excellent guide for any small business or entrepreneur to define, create and execute a successful online presence and marketing strategy. Everything is well explained, so there's no room for confusion - just clear and concise info to follow."" - Kylie ""I used this product to better help organize and break down my business goals; I loved this structure of this book and think its super helpful!"" - Sky ""This book lays out a great foundation for what social media marketing is and gives a foundation to build on."" - Megan Flahart-Smith ""I like the easy read for someone who is not very familiar with how to compose post effectively on the social media platforms."" - Corinna Speelman ""No lo he terminado de leer pero definitivamente, me ha ayudado un montón en lo que llevo!"" - Fabiana Godoy ""This book goes above and beyond. First, by starting with unpacking the need for strategy and how it can inform your social media choices, it positions entrepreneurs to begin thinking about their business and its content differently. Then, by sharing specific tips on various social media platforms and best content practices really sets this book apart. In all this book covers all the bases for creating a strong social media strategy followed by an informed plan of action."" - oSanga

Author Information

Jon Law is a business, economics, and finance writer at Aude Publishing. He's a long-time reader and writer and studied at Boston Univeristy and Stanford University. He has published six books and lives in the United States, where he updates his blog at jon-law.com

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