Overview

"Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people, and for society, the implications of such a transformation are massive. For businesses, the implications are even more profound. Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged, small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media and digital marketing. The idea of writing Social Media Marketing for Small Businesses came to mind when a friend showed me the books she was reading to learn how to market her small business on social media. I was astounded by the lack of complete and up-to-date information; these books were preaching irrelevant apps, advertising that stopped at Facebook Ads, and social media advice that boiled down to ""be yourself."" I created a guide that legitimately helps business owners acquire more customers, develop a digital presence, masterfully leverage digital tools, and grow their bottom line through my experiences in building dozens of small businesses to a quarter-billion views and millions of followers, all of which translated to more customers and millions in sales. Learn how to: Set up & optimize a website and social presence. Establish a brand, digital, and social strategy that fits your business. Create content & build an audience on Instagram, Facebook, YouTube, TikTok, LinkedIn, and other key platforms for small businesses. Convert views into customers through funnels & profitable advertisements. Streamline digital efforts & maximize output at minimal cost. In sum, this book lays out a tested path toward measurable social and digital success for entrepreneurship and business owners. The world has gone digital-will you succumb to the confusion and competition, or leverage that fact to build a stronger business?"

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9781957470085

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on Law is a business, economics, and finance writer at Aude Publishing. He's a long-time reader and writer and studied at College of Marin and Stanford University. He has published books including The Modern Guide to Stock Market Investing for Teens and Cryptocurrency Technical Analysis that have been translated into seven languages. He now lives in California, where he updates his blog at jon-law.com.

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