Overview

Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you. Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites Shows you how to translate your use of social media into increased profits Helps you answer such questions as ""Which sites should I use?"" and ""How do I get started?"" Provides invaluable testimonials from top photographers discussing their social media business success stories Guides you through inspiring brand evangelists through social media Teaches important survival tips for your social media program In addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

Full Product Details

9781118014127

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Reviews

'This is a great aid for anybody looking to expand a professional photographic endeavour into new areas'. ( Digital Photography Enthusiast, Febuary 2012).

'This is a great aid for anybody looking to expand a professional photographic endeavour into new areas'. ( Digital Photography Enthusiast, Febuary 2012). 'An excellent overview of the social media marketing scene, gives you plenty of easy to follow advice on how to progressively ramp up your online following.' (Outdoor Photography, February 2012) 'Chan helps guide the uninitiated through the minefield...a very useful book that could pay for itself in no time.' (What Digital Camera?, February 2012)

Author Information

Lawrence Chan is a wildly popular wedding and portrait photographer, blogger, and marketing strategist. He also provides marketing and business management advice to photographers through his website, www.tofurious.com

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