Overview

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side -- explore the variety of social media options and research where your target audience hangs out Collect your tools -- discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence -- start a blog or podcast to build a following Follow and be followed -- find the right people to follow on Twitter and get them to follow you Fan out -- showcase your company with a customized Facebook business page Follow up -- use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

Full Product Details

Author:   Jan Zimmerman ,  Doug Shalin ,  Lena West
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Dimensions:   Width: 18.90cm , Height: 4.50cm , Length: 23.30cm
Weight:   1.224kg
ISBN:  

9780470584682

ISBN 10:   0470584688
Pages:   840
Publication Date:   17 September 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction. Book I: The Social Media Mix. Chapter 1: Making the Business Case for Social Media. Chapter 2: Plotting Your Social Media Marketing Strategy. Chapter 3: Managing Your Cybersocial Campaign. Chapter 4: Joining the Conversation. Book II: Cybersocial Tools. Chapter 1: Discovering Helpful Tech Tools. Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media. Chapter 3: Using Social Bookmarks and Social News. Book III: Blogs, Podcasts, and Vlogs. Chapter 1: Developing Your Strategic Mix. Chapter 2: Building Your Blog. Chapter 3: Creating a Podcast. Chapter 4: Producing Your Videocast. Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics. Book IV: Twitter. Chapter 1: Getting to Know Twitter. Chapter 2: Communing with Like-Minded People. Chapter 3: Twitter Applications and Other Delights. Chapter 4: Using Twitter with Other Social Media Marketing. Chapter 5: Measuring Twitter Metrics. Book V: Facebook. Chapter 1: Getting to Know Facebook. Chapter 2: Getting Around on Facebook. Chapter 3: Using Facebook Features. Chapter 4: Analyzing Facebook Metrics. Book VI: LinkedIn. Chapter 1: Getting Started with LinkedIn. Chapter 2: LinkedIn Nuts and Bolts. Chapter 3: Maximizing LinkedIn. Chapter 4: Measuring Your Results. Book VII: Other Social Media Marketing Sites. Chapter 1: Weighing the Business Benefi ts of Minor Social Sites. Chapter 2: Ning. Chapter 3: MySpace. Chapter 4: Flickr. Chapter 5: Maximizing Stratifi ed Social Communities. Book VIII: Measuring Your Results; Building on Your Success. Chapter 1: Delving into Data. Chapter 2: Comparing Metrics from Different Marketing Techniques. Chapter 3: Tallying the Bottom Line. Chapter 4: Making Decisions by the Numbers. Chapter 5: Multiplying Your Impact. Chapter 6: Staying Ahead of the Curve. Index.

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Author Information

Jan Zimmerman provides Web marketing and site management services to customers of Watermelon Mountain Web Marketing. She also wrote Web Marketing For Dummies . Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies .

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