Overview

Share your brand message and connect with your customers There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. Get acquainted with the top social media platforms for business marketing Learn how to create more compelling content—with or without the help of AI Consider social commerce and influencer partnerships in your marketing mix Use groups, communities, and private spaces to build trust and camaraderie This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.

Full Product Details

Author:   Michelle Krasniak
Publisher:   John Wiley & Sons Inc
Imprint:   For Dummies
Edition:   6th edition
Dimensions:   Width: 17.80cm , Height: 4.30cm , Length: 23.40cm
Weight:   0.930kg
ISBN:  

9781394318759

ISBN 10:   1394318758
Pages:   736
Publication Date:   01 May 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Introduction 1 Book 1: The Social Media Mix 5 Chapter 1: Making the Business Case for Social Media 7 Chapter 2: Tallying the Bottom Line 29 Chapter 3: Plotting Your Social Media Marketing Strategy 49 Chapter 4: Managing Your Cybersocial Campaign 71 Book 2: Cybersocial Tools 93 Chapter 1: Discovering Helpful Tech Tools 95 Chapter 2: Leveraging SEO for Improved Visibility 117 Chapter 3: Optimizing Social Media for Internal and External Searches 149 Chapter 4: Using Social Bookmarks, News, and Share Buttons 171 Book 3: Content Marketing 193 Chapter 1: Growing Your Brand with Content 195 Chapter 2: Exploring Content-Marketing Platforms 207 Chapter 3: Developing a Content-Marketing Strategy 233 Chapter 4: Getting Your Content to the Masses 245 Book 4: X 259 Chapter 1: Using X as a Marketing Tool 261 Chapter 2: Using X as a Networking Tool 275 Chapter 3: Making X Yours 291 Chapter 4: Social Listening with X 303 Book 5: Facebook 309 Chapter 1: Using Facebook as a Marketing Tool 311 Chapter 2: Creating and Sharing Content on Facebook 333 Chapter 3: Advertising and Selling on Facebook 351 Chapter 4: Streaming Live Video on Facebook 367 Book 6: LinkedIn 379 Chapter 1: Promoting Yourself with LinkedIn 381 Chapter 2: Promoting Your Business with LinkedIn. 401 Chapter 3: Using LinkedIn as a Content Platform 423 Book 7: Getting Visual 435 Chapter 1: Pinning Down Pinterest 437 Chapter 2: Snapchatting It Up! 457 Chapter 3: Getting Started with Instagram 475 Chapter 4: TikTok(ing) Around the Clock 495 Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 507 Book 8: Other Social Media Marketing Sites 515 Chapter 1: Weighing the Business Benefits of Minor Social Sites 517 Chapter 2: Maximizing Stratified Social Communities 525 Chapter 3: Profiting from Mid-Size Social Media Channels 549 Chapter 4: Integrating Social Media 557 Chapter 5: Advertising on Social Media 573 Book 9: Measuring Results and Building on Success 599 Chapter 1: Delving into Datas 601 Chapter 2: Analyzing Content-Sharing Metrics 615 Chapter 3: Analyzing X Metrics 629 Chapter 4: Analyzing Meta Metrics 637 Chapter 5: Measuring LinkedIn Performance 645 Chapter 6: Comparing Metrics from Different Marketing Techniques 653 Chapter 7: Making Decisions by the Numbers 667 Index 681

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Author Information

Michelle Krasniak has more than two decades’ experience as a content creator and technical editor. She helps clients all over the world develop and execute successful content and social media marketing strategies.

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