Overview

The bestselling social media marketing book Marketing your business through social media isn't an option these days--it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach--and keep--more customers, make more sales, and boost your bottom line. This book includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more; offers tips for engaging your community and measuring your efforts; explains how to blend social media with your other online and offline marketing efforts; and shows you how to leverage data to learn more about your community.

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Jan Zimmerman is the owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico. She has provided marketing consulting, website management, content development, social media marketing, and strategic web promotion to businesses of all sizes and types since 1998. Deborah Ng is a freelance writer, published author, and social media consultant specializing in online community development. She blogs about books and eBook bargains at booksandchardonnay.com and shares hacks and leads for telecommuters at telecommunity.net. Megan Tusing is an actress, known for The Beginning and the End, The Share, and Odd Jobs. She has a bachelor's degree in theatre from James Madison University in Harrisonburg, Virginia.

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