Overview

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.

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9781433136757

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Reviews

Hana S. Noor Al-Deen's Social Media in the Classroom provides a groundbreaking contribution to the journalism and mass communication literature. This edited volume delivers an essential framework for understanding how to integrate social media into teaching and learning. (John V. Pavlik, PhD, Professor, Journalism and Media Studies, Rutgers, the State University of New Jersey) This volume is an extremely important and highly compelling contribution to the academic literature addressing new media. It offers theoretically-focused and research-driven best practices for educators in advertising, public relations, journalism, and business communications. The valuable techniques articulated in this work will enhance student learning and engagement while providing students with essential career-ready skills in social media strategies and tactics. (Thomas Skill, PhD, Associate Provost, Chief Information Officer, and Professor of Communication, University of Dayton)

Author Information

Hana S. Noor Al-Deen (PhD, SUNY at Buffalo) is Professor of Communication at the University of North Carolina Wilmington. She was the lead co-editor of Social Media and Strategic Communications (2013) and Social Media: Usage and Impact (2011).

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