Full Product Details
Author: Regina Luttrell
Publisher: Rowman & Littlefield
Imprint: Rowman & Littlefield
Edition: Fourth Edition
Dimensions:
Width: 18.60cm
, Height: 2.10cm
, Length: 25.30cm
Weight: 0.671kg
ISBN: 9781538154410
ISBN 10: 1538154412
Pages: 264
Publication Date: 07 July 2021
Recommended Age: From 18 to 22 years
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
Regina Luttrell's work provides an important bridge between social media theory and practice. It's one of the best books for helping students learn how to both understand and do social media. The 4th Edition provides many vital updates on this ever-changing subject matter and several key insights into today's volatile social media environment.--Rob Baron, associate professor, Department of Communication, Austin Peay State University
The fourth edition of Social Media: How to Engage, Share, and Connect is a comprehensive text that provides immense value for students and social media professionals alike. Luttrell is methodical and engaging, balancing the use of hard research with the incorporation of case studies and real resources giving readers the tools to be on the forefront of the field. I can't recommend this book enough for anyone who desires to have a deeper understanding of strategic social media communication in the business world.--Sarah Pfeffer, Sacred Heart University I have used Social Media: How to Engage, Share, and Connect in my courses the past four years because it provides an accessible and informative introduction to social media strategy. Luttrell offers a great framework for understanding and practicing social media and this fourth edition features great new examples, links, and a focus on small business.--Erin F. Doss, Associate Professor of Communication Arts, Indiana University Kokomo Regina Luttrell's work provides an important bridge between social media theory and practice. It's one of the best books for helping students learn how to both understand and do social media. The 4th Edition provides many vital updates on this ever-changing subject matter and several key insights into today's volatile social media environment.--Rob Baron, associate professor, Department of Communication, Austin Peay State University
Author Information
Regina Luttrell is associate dean of research and creative activities and assistant professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media and Society: An Introduction to the Mass Media Landscape with Adrienne Wallace.
