Overview

Social media posts provide an opportunity for the public to find your new web content and click through to your site quickly. A substantial portion of your customers and potential leads are on social media, whatever your industry, providing a huge marketing opportunity. A recent Pew Research Center study found that 45% of American adults use Twitter. Even among Americans 65 and older, 37% are social media users.Having access to all those customers helps you boost traffic, particularly for new site content. Social media posts to your blog or homepage can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they're searching for your product or service. Also, because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is accurately targeted. It won't just boost your traffic numbers, it will bring in the type of visitors you want to attract.Social Media Marketing can also improve SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster.

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