Overview

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

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9781349449477

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Genelle I. Belmas, California State University, Fullerton, USA Linda Thorsen Bond, Stephen F. Austin State University, USA Heather Carithers, marketing and public relations professional, USA Catherine A. Coleman, Texas Christian University, USA Everette E. Dennis, Northwestern University, Qatar Melissa D. Dodd, State University of New York, Oswego, USA Karen Freberg, University of Louisville, USA Meghan Graham, media relations practitioner, USA Sara Green-Hamann, postgraduate researcher, USA Holly Kathleen Hall, Arkansas State University, USA Sara Steffes Hansen, University of Wisconsin Oshkosh, USA Casey Hart, Stephen F. Austin State University, USA Nicole Hendricks, postgraduate researcher, USA Myleea Hill, Arkansas State University, USA Yan Jin, Virginia Commonwealth University, USA Jin Kyun Lee, University of Wisconsin Oshkosh, USA Seungae Lee, postgraduate researcher, USA Regina Lewis,University of Alabama, USA Shana Meganck, postgraduate researcher, USA Marcus Messner, Virginia Commonwealth University, USA Vivian Medina-Messner, Virginia Commonwealth University, USA Sally Norton, public health research consultant and wellness educator, USA Michael J. Palenchar, University of Tennessee, USA Mary Jackson Pitts, Arkansas State University, USA Scott C. Quarforth, postgraduate researcher, USA John C. Sherblom, University of Maine, USA Jae-Hwa Shin, University of Southern Mississippi, USA Brian G. Smith, Purdue University, USA Don W. Stacks, University of Miami, USA Daxton R. ""Chip"" Stewart, Texas Christian University, USA Brandi A. Watkins, postgraduate researcher, USA

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