Overview

This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.

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9781666907353

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Reviews

Thomas Kenny has advanced the discourse around social media in several ways. He connects past and present, taking traditional views of genre and testing them against university Facebook and Twitter accounts. Dr. Kenny also offers a roadmap that future researchers of social media can use in designing their own projects. This is an important book for a wide range of disciplines. --Gregory S. Hunter, Palmer School of Library and Information Science, Long Island University

Author Information

Thomas Kenny is assistant professor, program director, and director of media facilities for the communications department at Molloy University.

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