Overview
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.
Full Product Details
Author: Jeff French (CEO Strategic Social Marketing, Visiting Professor, Brighton University Business School, and Fellow, King's College, University of London)
Publisher: Oxford University Press
Imprint: Oxford University Press
Edition: 2nd Revised edition
Dimensions:
Width: 17.50cm
, Height: 1.50cm
, Length: 24.70cm
Weight: 0.482kg
ISBN: 9780198717690
ISBN 10: 0198717695
Pages: 272
Publication Date: 23 February 2017
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Reviews
For those with an interest in the field and a need to develop improved theoretical and practical knowledge, this text is good value and a useful addition to the bookshelf. * Steven Boorman, Occupational Medicine *
Author Information
Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, and social programme planning and social communication. Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University and teaches at six other universities on a regular basis. Jeff is the author of four books and over 90 academic papers guides and training manuals. Jeff is a member of several national and international policy committees and is a member of the Editorial Board of four professional Journals. Jeff is the organiser of the European and World Social Marketing Conferences. Jeff has worked in over 29 countries and has just completed the first professional technical guide to Social Marketing for the EU European Centre for Disease Control. Jeff leads the social marketing component of the European ECom Programme and has worked on many occasions for WHO as a consultant.
