Overview

Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs. Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

Full Product Details

Author:   Peter Semmelhack
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.00cm , Height: 2.30cm , Length: 23.10cm
Weight:   0.454kg
ISBN:  

9781118471685

ISBN 10:   1118471687
Pages:   256
Publication Date:   10 May 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Acknowledgments ix Part I Social Machines: An Overview 1 Chapter 1 Introduction 3 Chapter 2 A Social Internet of Things 11 Chapter 3 Why Social Networks Must Evolve 21 Everything Will Get Connected 23 Everything Will Get Smarter 29 Everything Will Get Social 30 We’re Running Out of Humans! 33 Chapter 4 Social Machines and the Future of Humankind 35 Part II Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness 47 Chapter 5 Overview 49 Chapter 6 A Brief History of Abstraction 53 Chapter 7 Social Product Design 65 Connected versus Social 68 Example 1—The Weather Station 73 Example 2—Wheelchairs and Hand Sanitizers 80 Example 3—The Social Bicycle 84 Chapter 8 Avatars and the Social Seven: Unique Characteristics of Social Machines 99 The Social Seven—Overview 102 The Social Seven—Details 105 Chapter 9 Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned 117 Part III The Business of Social Machines 121 Chapter 10 Introduction 123 People Sharing Things 125 Things Sharing Data 130 Chapter 11 How to Build a Business Using Social Machines 137 Retrofit Model 139 Built-in Model 142 Chapter 12 My Customer’s Customer Is My Customer:The Beauty of a Social Value Chain 149 Chapter 13 The Art of Social Pricing 153 Part IV Getting Started 157 Chapter 14 Design Requirements: What Does It Take to Design and Build a Social Machine? 159 But First, a Quick Story 161 How Do I Make My Product Social? 167 Retrofit Model 183 Built-in Model 185 Chapter 15 Getting There from Here 189 Part V Scenarios 195 Chapter 16 Smart Home 197 Chapter 17 Retail 203 Chapter 18 Transportation 211 Chapter 19 Finance 217 Chapter 20 Health and Wellness 223 Part VI Resources 229 Index 235

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Author Information

PETER SEMMELHACK is the founder and CEO of Bug Labs, developer of an award-winning open source consumer electronics and web services platform, recently featured in MoMA's ""Talk to Me"" exhibit. As a founding member of the rapidly growing open hardware movement, Peter is a frequent speaker at events around the world. He is also founder, board member, and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media including the New York Times, the Economist, the Hindu, Fortune, CNN, Nikkei Business, and Forbes. Peter holds a BA in economics from Brown University.

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