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Di Zhu, Ph.D., is an Associate Professor at the Institute of Sociology, Chinese Academy of Social Sciences, China, and Secretary General of the Chinese Sociological Association’s Research Committee on Sociology of Consumption. Her interests include the sociology of consumption, sustainable consumption, social stratification and research methods, and youth consumer culture. Yijin He, Ph.D., is Lecturer, Beijing University of Technology, China. He does research in sociological theories, methodology, social networks and youth culture. Feng Tian is Researcher, Institute of Sociology, Chinese Academy of Social Sciences, China. Tian’s research focuses on population sociology, youth studies, and social network.

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