Overview

This book is for busy executives preparing for foreign visits, tourists and students looking to better understand international customs, and anyone in contact with people in other countries. With international relations it is a mistake to think that our good home-bred manners will be universally understood. Simply speaking the foreign language with abundant goodwill does not guarantee a successful relationship. Ordinary actions such as greeting people can be misinterpreted, leading to embarrassment for both parties. Behaviour we regard as normal may be inappropriate in another country, having not only a negative effect but causing offence. What may seem to us as a typical gesture, such as nodding our head in affirmation, may convey a different meaning, and an offer of gifts to communicate pleasure may display sorrow to the recipient.

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9781527211902

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Frederick Marsh has travelled extensively visiting clients of his consultancy company, which include the United Nations agency ITC-UNCTAD/WTO and the Trade Development Institute of the Helsinki School of Economics. He has been a keynote speaker at many marketing seminars and has written articles for over 150 British and international trade publications. He is President of the Royal Aero Club Trust and was the Founder President of Europe Air Sports. He was the United Kingdom Vice President of the Federation Aeronautique Internationale and is a former British Air Racing Champion.

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