Social Influence and Consumer Behavior
Author:   Daniel Howard (Cox School of Business, Southern Methodist University, USA) ,  Amna Kirmani (Robert H. Smith School of Business, University of Maryland, USA) ,  Priyali Rajagopal (Cox School of Business, Southern Methodist University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138844872


Pages:   150
Publication Date:   12 September 2014
Format:   Paperback
Availability:   In Print   Availability explained
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Social Influence and Consumer Behavior


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Author:   Daniel Howard (Cox School of Business, Southern Methodist University, USA) ,  Amna Kirmani (Robert H. Smith School of Business, University of Maryland, USA) ,  Priyali Rajagopal (Cox School of Business, Southern Methodist University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Psychology Press Ltd
Dimensions:   Width: 18.90cm , Height: 0.80cm , Length: 24.60cm
Weight:   0.272kg
ISBN:  

9781138844872


ISBN 10:   113884487
Pages:   150
Publication Date:   12 September 2014
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA. Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA. Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

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