Overview

Full Product Details

Author:   Tom Miner
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
ISBN:  

9781398621701

ISBN 10:   1398621706
Pages:   272
Publication Date:   03 July 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Chapter - 00: Foreword by Terence Reilly Chapter - 01: Introduction: Defining Social First Section - ONE: Updating the Role of Brands in the Modern World: Why the Best Brands Act As Leaders Chapter - 02: Add to Culture or Be Forgotten: How Social First Brands Act Chapter - 03: Brand Before Product: How to Communicate with Humans Chapter - 04: A Better Way to Build Your Community: Empower Your Audience Section - TWO: How to Win on Social Media in a Noisy World: What Social First Brands Do to Connect with Consumers Chapter - 05: Develop a Strong POV: How Social First Brands Embrace Polarity Chapter - 06: Personality is Your Competitive Edge Chapter - 07: How to Create a Social Personality That Resonates Chapter - 08: Avoiding the Trend Trap Section - THREE: Content Strategy: How to Create Social First Content Chapter - 09: Create for your Audience’s Audience: Why They Hold the Key to Success Chapter - 10: Perfect Your Pillars: How to Create an Organic Funnel Chapter - 11: Define Your Themes: Gain Content Clarity and Consistency Chapter - 12: Zero Click Social: The Best Way to Navigate the Algorithms Chapter - 13: Becoming Great: Why More Brands Need to be Social First

Reviews

""Masterpiece. A captivating read blending art and science sure to help you navigate the ever-changing world of social media. Read this page-turner if you want to take your brand to new heights."" * Terence Reilly, the Executive Vice President and Brand President at HEYDUDE * ""Tom is a brilliant marketer and equally brilliant writer. Whether you're a social media pro trying to prove ROI, or an exec asking for it, Social First Brands will make you reevaluate what you think you know about building a brand for social media."" * Emily Sly, Head of Marketing at PopSockets *

Author Information

Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions