Overview

Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development.

Full Product Details

Author:   Margaret Brindle
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.500kg
ISBN:  

9781032618746

ISBN 10:   1032618744
Pages:   260
Publication Date:   31 October 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Foreword Lord Paul Boateng Introduction: The Power to Change: Mastering a Method 1. The Power of Scale and Positioning 2. Changing the Power of Producers, Farmers and Artisans 3. The Power of the Method: A Six-Step Method for Intellectual Property Business Positioning 4. The Power of Distinctive Products and the Ugandan Vanilla Case Study 5. The Power of Intellectual Property Tools to Improve income 6. The Power of Support, Advocacy, Education and Enforcement 7. The Power of the Brand: The Maasai Intellectual Property Case Study Intangible Value and Wealth Generation 8. The Power of Women’s Owned IP Businesses: WONS of Uganda and South Sudan 9. The Power of the Historical Record: Intellectual Property Business is Not New! 10. The Power of New Directions in Finance: Social Impact Investment 11. The Power of Scale: From Siloed to Interconnected Solutions

Reviews

Author Information

Margaret Brindle has been a university professor for 25 years, holding a PhD and MPM from Carnegie Mellon University. She has been funded by the US Patent and Trademark Office to design and implement Intellectual Property business strategies for low-income producers in East Africa. Author of six books, she constructs IP training to return higher income to producers of distinctive products and cultural brands using methods that businesses use to capture more income.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions