Overview

Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good. Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues—an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field. Unlike other books on the subject that tend to be merely descriptive and/or inspirational, this set comprises three hands-on, how-to volumes that dig deeply into the major factors that impact social entrepreneurship. Each volume addresses one of three important aspects of setting up and running a successful enterprise: legal/organizational structure; marketing; and performance measurement and management. The author examines root concepts in detail, and spotlights opportunities, challenges, and the considerations involved in implementation. Practitioners will especially appreciate the set's practical insights and the contributors' efforts to link theory to practice in a way that facilitates effective action. Useful examples of how successful social entrepreneurship enterprises develop marketing plans and promote themselves with integrity Models for exemplary performance measurement A concluding chapter in each volume that summarizes and focuses the insights offered Contributions from the leading practitioners and scholars in the field of social entrepreneurship Graphics that illustrate and illuminate key points, facilitating comprehension A glossary of terms to assist students and lay readers

Full Product Details

9780313393419

Table of Contents

Reviews

This set contains valuable information and advice for anyone interested in starting or running a social enterprise. A familiarity with the social entrepreneurship concept and contemporary business practices is a prerequisite to a thorough understanding. An important interdisciplinary addition to the literature on social entrepreneurship. Summing Up: Highly recommended. - Choice

Author Information

Thomas S. Lyons, PhD, is the Lawrence N. Field Family Chair in Entrepreneurship and professor of management in the Zicklin School of Business at Baruch College of the City University of New York.

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