Social campaigning in the food industry
Author:   Lisa Maria Pfaff
Publisher:   Our Knowledge Publishing
ISBN:  

9786208855086


Pages:   76
Publication Date:   07 July 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Social campaigning in the food industry


Overview

This paper deals with social campaigning in the food industry. The food industry, its problems and the role of stakeholders and NGOs will be examined and presented, and the definition of social campaigning, the importance of sustainability, corporate social responsibility and sustainability communication will be highlighted. After covering the basics in the theoretical part, the focus shifts to the practical example of Volvic and a critical analysis of the social campaign '1 litre for 10 litres'. In the conclusion, the tools for successful social campaigning in the food industry are explained and opportunities for optimisation are identified.

Full Product Details

Author:   Lisa Maria Pfaff
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 0.50cm , Length: 22.90cm
Weight:   0.113kg
ISBN:  

9786208855086


ISBN 10:   620885508
Pages:   76
Publication Date:   07 July 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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