Overview

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world's first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it's never been more important to understand what motivates us and how to use our predictable behaviors to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.

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Michael Sanders is Chief Scientist and Head of Research, Evaluation and Social Action at the Behavioural Insights Team. Michael is an Associate Fellow of the Blavatnik School of Government, where he teaches behavioral science and policy. He is an affiliate of the Harvard Behavioral Insights Group and holds an MSc in economics and public policy, and a PhD in economics, both from the University of Bristol. Susannah Hume is an associate director at King's College London, and former principal research advisor at the Behavioural Insights Team. She has dedicated her career to promoting education and political empowerment among young people, with a multidisciplinary background in political science and public policy, statistical methods, behavioral economics, business, and English, including an MSc from the London School of Economics and Political Science. Simon Vance is the critically acclaimed narrator of approximately 400 audiobooks, winner of 27 AudioFile Earphones Awards, and a 12-time Audie Award-winner. He won an Audie in 2006 in the category of Science Fiction and was named the 2011 Best Voice in Biography and History and in 2010 Best Voice in Fiction by AudioFile magazine. Vance has been a narrator for the past 25 years, and also worked for many years as a BBC Radio presenter and newsreader in London. Some of his best-selling and most praised audiobook performances include Stieg Larsson's The Girl with the Dragon Tattoo, Hilary Mantel's Bring Up the Bodies (an Audie award-winner), Ian Fleming's Casino Royale, Oscar Wilde's The Picture of Dorian Gray, Patrick O'Brian's Master and Commander series (all 21 titles), the new productions of Frank Herbert's original Dune series, and Rob Gifford's China Road (an AudioFile 2007 Book of the Year). Vance lives near San Francisco with his wife and two sons.

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